Creativity course for non-creative people

THIS COURSE OFFERS PARTICIPANTS AN OPPORTUNITY TO SOLVE PROBLEMS CREATIVELY.

February 25 to March 1 / 1:30 p.m. to 3:30 p.m. / Classroom 2

GENERAL FEE: / STUDENTS UN

PRESENTATION

One of the indicators of success inmanagementis the ability to solve problems creatively and generate change. In many areas ofmanagement, creativechangeor original solutions play an important role in gaining a competitive advantage.

And yet, the enormous impact of creative ideas is one of the components of managerial work that has traditionally defied quantitative assessment or the application of systematic approaches. Not only is it difficult to accurately evaluate an original idea, but the ability to generate such an idea is generally considered an inherent personality trait rather than something that can be acquired: it is believed that creative people are born, not made.

The vision of this course (supported by recent research) maintains that creative thinking is no different (in its cognitive processes) from managerial thinking at its best. The main difference lies indefining the problem differently, focusing the search on areas where there is a greater probability of finding a creative solution. Creativity is seen not as a personality trait but as a skill that can be acquired and improved with practice, becoming atool inthe director's repertoire to be used as needed.

OBJECTIVE

This course is designed to teach participants various methodologies for creative and systematic problem solving. The course offers participants the opportunity to learn how to solve problems, identify opportunities, and generate those "elusive" ideas that can benefit the company with a very small investment.

CONTENTS

The sessions will present systematic tools (called Creativity Patterns) and delve into the logic of structured thinking processes.
Practical exercises will be carried out during the sessions for immediate application of what has been learned in the classroom, and real cases where systematic creative thinking has been applied will be presented.

ENROLLMENT

General admission: / UN students: . Discounts for Friends of the Museum, Youth Card holders, large families, and employees of the University of Navarra.

*If you belong to any of these groups, request your discount code by calling 948 425 700 or email alumnosmuseo@unav.es.

*Students from the University of Navarra must register at the museum ticket office.

Javier Pozas B.Sc. Industrial and Systems Engineering. Monterrey Institute of Technology and Higher Education, Monterrey Campus.  Master of Business Administration (MBA) Hebrew University of Jerusalem. PhD candidate in the Marketing PhD Program. Thesis: Creativity Metrics for New Products and Services. Hebrew University of Jerusalem. Business Management Program D1. IPADE Pan-American Institute of Business Management (Mexico City, Mexico). After working in various management positions, he has recently focused on giving lectures and courses on creativity and innovation at an international level.